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NYT: The Voices in My Head Say ‘Buy It!’ Why Argue?

January 16th, 2007 at 04:09 pm

Today's New York Times Science section presents an interesting explanation of brain differences of spendthrifts and tightwads.


"Now that scientists have spotted the pain and pleasure centers in the brain, they’ve moved on to more expensive real estate: the brain’s shopping center."

Perhaps John Tierney's humorous suggestion for a credit card that would remind you of your outstanding balance isn't a realistic answer to activate a lazy insula, but how about regular viewing of credit card statements online, or tracking in Quicken or MS Money? I know, I know, how passé! But isn't most good personal finance advice?

3 Responses to “NYT: The Voices in My Head Say ‘Buy It!’ Why Argue?”

  1. tinapbeana Says:

    very cool!! makes me wish they'd taken the experiment a step further and explored the brain activation in spendthrifts/tightwads when given the prospect of saving money, choosing interest rates, "calculating the better deal", working with numbers, etc. maybe it's just me, but i think it'd be interesting!

  2. threebeansalad Says:

    I agree. There are few universities in the US that have experimental economics departments, but it's interesting stuff!

  3. fairy74 Says:

    Interesting stuff!

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